PERCEIVED INTENTIONS
A side tells me its bias is on the people outside the organization.
The initial installment of the Cluetrain Manifesto treated top management as entities that are way too serious, if not extremely wanting, to control and exercise power over the organization and that is inherently bad. It talked about how managers should learn to shun being goal-oriented in place of playing in order to really connect with their market, comprising of their workers and the rest of the unique individuals on the Internet.
