What is my brand? What brand am I?
I am not sure if these two are the same question only stated in different manner so by default I only need to provide just one answer. Just the same, I am still at the point of exploring the possibilities.
I have been asking myself this question for days now after reading an article somewhere, discussing the importance of personal branding. And as barrycade would put it, there is a sea of penguins (out there in the Arctic!!) that is vying for readers’/clients’/customers’/employers’ attention. How can I possibly stick out?
The potential of new media as an avenue to make yourself (or your brand) popular or accessible (at least), or to generate income, is just so overwhelming.
